Low Google Rankings for Travel & Hotel Keywords
Improve Google rankings for travel and hotel keywords with strategic SEO, optimized content, and authority building that drives qualified organic traffic and long-term digital growth.
Overview
One of the travel and hotel businesses had difficulty with being seen in Google but it was offering great services at reasonable prices. The vast majority of high-intent keywords connected with the hotel, tours, and destinations were appearing above the first several pages, which led to the lack of organic traffic and the strong dependence on paid advertising and OTAs.
The site did not have a well-developed SEO background, did not target specific keywords, and did not have authoritative information based on the intention of the travelers to search.
The poor performance in search was also caused by technical problems, poor on-page optimization, and a few backlinks. Consequently, the competitors were being found by potential guests. An in-depth search engine optimization campaign based on the travel and hospitality sector was in place with TryGaze Digital Solutions.
Our collaboration with the brand in terms of technical optimization, content optimization, key-word mapping, and authority building allowed the brand to gain higher ranks on keywords and enhanced organic traffic, as well as to attract those travelers, who actively search and compare hotels and travel experiences.
Challenge
Key words like travel and hotel were appearing on page three or later and this would not enable the potential guests to find the brand through natural search.
Web pages were not well-organized, did not have easy-to-find hierarchy, URLs optimized to be searched in search engines, and internal links, as well as optimized metadata, were not in place.
The site lacked sufficient destination-oriented, informative, or intent-based information to outmatch developed touring websites.
The lack of backlinks and online references lowered the credibility of the Google algorithm, inclusiveness of rankings of competitive keywords.
These problems added to the restriction of revenue in spite of good traffic volumes.
We Follow Below Resolution Process :
SEO Audit and Keyword Mapping (Strategy)
On-Page/ Technical SEO-Fixes (Optimization)
Content Development and Optimization (Growth)
Authority building (Trust) and Off-Page SEO
Results & Conclusion
After the SEO was deployed, there was gradual increase in the ranking of the keywords in the travel and hotel site in the high intent search terms. Some of the major travel and hotel key words shifted to the first Google page, which tremendously boosted the organic visibility and online traffic.
The destination and service pages started bringing in travelers who were actively researching hotels, tours and accommodations which resulted into increased participation and an increased potential of conversion. Enhancements in website structure and the clarity of the content improved the user experience and lowered bount rates and increased the session time.
It also led to a reduction in reliance on paid marketing and OTAs as the organic traffic grew, leading to a more sustainable growth of the business. Rankings were not lost despite the competitive environment in the search environment through constant monitoring and optimization of SEO.
As this case study illustrates, a narrow industry-based search engine optimization approach can assist the travel and hospitality brands to compete successfully in search results. High Google positions not only create traffic, but also credibility, trust and long-term digital value.
