No International Visibility for Travel Brands
Expand your travel brand globally with international SEO, geo-targeted marketing, and localized content strategies that attract international travelers and generate high-quality overseas bookings.
Overview
A travel brand that has its own experiences and competitive packages failed to capture international travelers even when it had good demand within the country. It was the largely dependent business which was based on domestic bookings, and overseas visibility was very low. International travelers seeking out destinations, tours and accommodation were finding global platforms and competition instead.
The online presence of the brand was not enhanced towards global markets. There was a low level of search visibility in the foreign country, content was not globally targeted, and marketing was not in line with the behavior of the international travellers.
There was poor consideration of language, search intent and location based discovery. TryGaze Digital Solutions collaborated with the client to increase their digital presence in the whole world.
Through international SEO, geo-targeted content, and performance marketing, we enabled the brand to access the global market, gain international enquiries, and gain recognition among major travelling markets.
Challenge
The site was lowly placed on the international search results, hence being almost invisible to the travelers who are conducting the search in the international arena.
The content used was general and localized and did not meet the need, interest, and search purpose of international travelers.
There was no segmentation of the marketing campaigns by region hence wastage of resources and little involvement by the international users.
Lack of international reviews, global listings and familiarity of trust indicators diminished foreign traveler confidence.
These problems added to the restriction of revenue in spite of good traffic volumes.
We Follow Below Resolution Process :
Global SEO Audit and Market Research (Strategy)
Internationalization of the websites (Technology)
Localized Content & Campaigns (Growth)
Global Authority and Analytics Implementation (Optimization)
Results & Conclusion
The travel brand has experienced a considerable growth in foreign traffic and enquiries, accordingly with the international visibility strategy. The organic visibility increased in various countries so that the site ranked on international travel and destination-related keywords. International customers spent more time on the site and browsed packages and itineraries tailored to them.
International leads were qualified through the targeted advertising campaigns at a low cost. Localized content added to the brand contributed to the feeling of trust and relevance, making international travelers feel safe interacting with the brand.
The company has been able to diversify its booking channels, which have led to the company not being over-dependent on the domestic markets and has created new sources of revenues. Through effective tracking and performance monitoring, the client was able to have clear understanding of the areas that made the most engagement and bookings.
This case study emphasizes the way a well-organized global digital strategy can assist travel brands to go beyond the borders. It is not an option anymore but a necessity of sustainable growth in the competitive travel market of the modern world.
