No Lead Tracking or Marketing Automation
Stop losing inquiries with smart lead tracking and marketing automation that captures every travel lead, responds instantly, and converts interest into confirmed bookings efficiently.
Overview
An expanding travel and hospitality company was attracting requests on various platforms such as web-based form, phone, WhatsApp, Google Ads, social media, and OTA. Nevertheless, there was no unified mechanism of tracking, managing, and following up on these leads. This has caused lost bookings and customer experience as a lot of inquiries were either missed, delayed, or forgotten.
Marketing was conducted on the assumption and not data. The business was not able to know which campaigns, locations, or services were producing quality leads.
The time-consuming manual follow-ups introduced discrepancies in the follow-ups, particularly within the busy travel periods. TryGaze Digital Solutions has collaborated with the client to introduce order and automation in their lead management system.
Through the use of lead tracking, CRM integration, and marketing automation workflows, we were able to assist the business in capturing every inquiry and responding in a timely manner and working on the prospects. This change made it more visible, more converting, and capable of growing without an increase in operational effort.
Challenge
Multiplex leads on various platforms were not aggregated and could not be measured to facilitate performance and adequate follow-up.
Paperwork led to slow responses to the potential customers, decreasing their likelihood of conversion.
The company did not have any insight into the campaigns and platforms that were providing actual value.
In the absence of reminders or automation, leads would get missed or called after it was already late.
We Follow Below Resolution Process :
Lead Flow Audit and strategy (Planning)
CRM/Tracking Establishment (Technology)
Automation Workflows (Marketing Automation)
Reporting and Optimization (Analytics)
Results & Conclusion
The business achieved the full visibility of their inquiry pipeline once the lead tracking and automation were implemented. All leads were automatically captured, categorized and followed up thus responding faster and enhancing customer experience. Lost inquiries were practically done away with.
The automation of operations also minimized the number of people doing manual work but enhanced consistency in communication. Potential clients got information in good time, and it was relevant, which increased interaction and confidence. Instead of spreadsheets and inboxes, the sales teams could work on high-intent leads.
Through proper tracking, marketing decisions were made to be data driven. The business would be able to see clearly which campaigns, platforms, and locations yielded the best leads in order to allocate the budget smarter and achieve higher ROI.
As shown in this case study, lead tracking and marketing automation have the potential to revolutionize travel and hospitality companies. Through the development of a systematic scalable system, the businesses can achieve greater conversion, enhanced productivity, and sustainable growth without the need to add to the complexity of its operations.
