Travelers have changed the manner in which they plan and book trips. In the current world, the majority of search engines, destination research and booking are conducted with the use of smartphones.
Travel sector is among the competitive digital markets in the contemporary world. Before making a booking, travelers look across different platforms in comparison of destinations, prices, reviews, and experiences.
Branding in hospitality industry is much more than logos and color palettes. It determines the way the guests perceive your hotel, resort, homestay, or traveling experience.
Hotels can hardly be seen and become direct bookers because of the prevalence of Online Travel Agencies (OTAs) at the top of search results when you enter a keyword that is related to the hotel and its services.
The issue of creating consistent online leads is one of the most significant challenges of the travel business today. Tour operators, hotels, and travel agencies usually experience seasonal traffic, ups and downs in demand as well as high competition with the OTAs.