Low Local Leads for Tour Operators
Generate consistent local leads for tour operators using local SEO, Google Maps optimization, and geo-targeted campaigns that turn nearby searches into inquiries and bookings.
Overview
One of the regional travel operators that provided travellers with curated experiences and local visits was experiencing a consistent problem of creating good local leads. Although the tourist destination was in a high demand area, questions by the local travelers and last minute planners were few.
The majority of the potential customers found competitors via Google search, Maps, or social platforms, whereas the digital presence of the tour operator was not used to the full extent.
There was low local marketing structure, as the business was dependent on word-of-month and foot traffic throughout the seasons. The site was not optimized on local search, had no definite funnels of inquiries and was not location-specific. Google Business Profile was not a strong one, and paid campaigns were not directed precisely to the local audience.
TryGaze Digital Solutions collaborated with the tour operator to make it stronger in the digital realm and provide a lead-generation system that will be consistent. Our partnership with the business enabled us to position the company as an attraction site to high-intent local tourists and convert nearby searches into confirmed tour requests, with the help of local search optimization, Google Maps, targeted advertising, and conversion-optimized landing pages.
Challenge
The tour operator was hardly visible on search queries such as tours near me or city specific searches, making it less visible to nearby travelers.
There was no specific route through which the visitors of the site could inquire or make a booking hence missed opportunities even where the traffic was present.
Inefficient business profile minimized calls, map lookups and trust among the local users.
The advertising was wide and unselective and generated poor quality leads and inconsistent outcomes.
These problems added to the restriction of revenue in spite of good traffic volumes.
We Follow Below Resolution Process :
Local Market & Keyword Research (Strategy)
Google Business Profile and Local SEO (Optimization)
Landing Pages (Technology) optimization to conversion
Geo-Targeted Ads and Tracking (Performance Marketing)
Results & Conclusion
After its implementation, the local inquiries have been increasing steadily as travelers search locally and the tour operator is found. The visibility of Google Maps increased, which resulted in increasing the number of calls, visits to the site, and direction requests among high-intent users. The landing pages were optimized to offer high rates of inquiries because the travelers could easily connect.
Geo-targeted advertising provided local leads that are qualified and minimised wasted money on irrelevant audiences. Being able to keep the digital presence steady helped the business have a better control over the flow of leads even during the non-peak seasons.
By having the appropriate tracking, the tour operator would be able to determine the locations, tours, and campaigns that produced the greatest level of engagement. This allowed making decisions that were more intelligent and marketing them more efficiently.
This case study shows how the growth of tour operators can be changed through a local lead-generation strategy. Local digital marketing will be a huge catalyst of sustainable bookings and revenue by targeting demand at the point of intent.
