Outdated Website & Poor Mobile Experience
Upgrade your travel website with modern design and mobile-first performance that improves user experience, builds trust, and converts visitors into bookings across all devices.
Overview
A long-established travel and hospitality company could not compete digitally because of the old-fashioned website and ineffective mobile experience. Online, the brand was not as reputable as it used to be offline, thus not living up to the expectations of the modern-day travelers.
The site loaded slowly, looked old fashioned, and was not easy to navigate, particularly through mobile phones, where majority of travel research is currently conducted. Prospective customers usually left the site prior to researching in packages or making enquiries.
Customers could not use mobile devices because they experienced broken layouts, unreadable messages, and confused booking routes. Although traffic was generated through the marketing efforts, the conversion rates were low because of the usability problem, and not demand.
ryGaze Digital Solutions collaborated with the company in order to digitalize it. We have transformed the site into a fast, simple, and conversion-centric platform by means of a mobile-first strategy, getting the site to perform better, redesigning the user experience, and making the site conversion-friendly. The point was not only to deliver a visual improvement but to create a smooth flow of experience that would persuade the travelers to make their moves, their bookings, and their trust with all the devices they use.
Challenge
The site was not mobile friendly and it laid out badly on the smartphone scramble, and frustrated users.
The code and images used were old and the performance was slow hence high bount rates.
The site was not modern, which lessened trust and credibility of first-time users.
Tourists could not find any information or do any type of inquiry and make booking regardless of the high volumes of traffic.
These problems added to the restriction of revenue in spite of good traffic volumes.
We Follow Below Resolution Process :
UI/UX & Performance Audit (Strategy)
Redesign (Technology) Mobile-First
Speed/Technical Optimisation (Performance)
Conversion Optimization & Testing (Growth)
Results & Conclusion
Upon the redesign of the webpage, the company experienced a huge growth in the number of mobile interactions and the performance. Bounces also reduced because the visitors were able to navigate and browse what the site could offer using different devices. The mobile consumers were especially more interacted and had prolonged session times.
Increased page speed helped to enhance search engine operations as well as user satisfaction. Good navigation and design enhanced confidence in the new visitors and the rate of inquiry and booking was raised.
The new web site proved to be a valid online resource, which contributed to the marketing campaigns, the promotion of SEO, and the increase of direct booking. The business started turning visitors into leads in a more regularized manner rather than losing traffic because of the low usability.
The case study reveals the paramount role of the mobile-first design in the travel and hospitality sector. Not only is no longer a luxury but rather a must to make demand, get more conversions, and remain relevant in a mobile-based travel industry.
