Poor Google Maps Ranking for Hotels & Resorts
Increase hotel and resort visibility on Google Maps with optimized listings, strong local SEO, and review management that drive more calls, directions, and direct bookings.
Overview
A five-star hotel and resort company in an excellent tourist spot could not easily be found in Google Maps and local search engines. Regardless of good amenities and great guest experiences, the property was not visible whenever the travelers were searching the hotels, resorts or accommodation around the area. Consequently, the business has lost walk-in customers, local booking and last-minute bookings to its competitors within the same location.
The Google Business Profile was not fully filled, and not regularly updated, and it did not have local search intent optimization. Categories, services, photos, and location relevance are some of the key details that were not fully used.
Reviews were not proactively handled and local search indicators were poor. TryGaze Digital Solutions collaborated with the client in order to raise local presence and conquer Google Maps results.
The optimization of Google Business Profile, the enhancement of local SEO, review management, and location-based content enhanced made the hotel become more visible on the map, received more calls, more requests to get directions, and more direct bookings because local discovery is measurable revenue growth.
Challenge
The hotel was not frequently featured in the local 3-pack, and this factor made the travelers prefer competitors that are better represented on the map.
The lack of categories, outdated pictures, and inconsistency of information decreased relevance and trustworthiness in the local algorithm at Google.
Few reviews and responses diminished confidence and diminished ranking prospective in competitive destinations.
Poor location authority and discovery potential was caused by inconsistent NAP information and low local citation.
These problems added to the restriction of revenue in spite of good traffic volumes.
We Follow Below Resolution Process :
Local Audit and Competitor Analysis (Strategy)
Optimization of Google Business Profile (Local SEO)
Checks and Reputation Development (Trust Building)
Local Content/Citation Building (Authority)
Results & Conclusion
Following the adoption of the local visibility approach, the hotel has seen a significant rise in the ranking on Google Maps. The property started to be visible in the local 3-pack on high intent searches like Hotels near me and best resorts nearby. This exposure led to an increase in the number of calls, direction requests and visits to the site through Google Maps.
Review response was enhanced, showing gradual rise in positive feedback and quick response towards customer satisfaction. Such optimized business profile and localized content assisted potential guests to get the gist of what the property offered, location benefits and value quite swiftly.
Local search optimization minimized the reliance on OTAs and paid advertisements to make last-minute reservations. The hotel was able to have improved control over local discovery and guest acquisition and the hotel had more direct interactions and increased occupancy.
The case study has provided relevance of Google Maps optimization to hotels and resorts. High local presence has a direct influence on a booking, walk-ins, and brand credibility, which makes Google Maps an essential means of growth among hospitality companies.
