The basis of any winning SEO research is keyword research, particularly in a very competitive travel market like the one. Customers make use of search engines all the way up to the inspiration, planning, booking, and reviews.
Search Engine Optimization (SEO) is among the most effective tools of digital growth of the tour operators and travel agencies. When it comes to destinations, tours, packages and experience, travelers are proactive in online searching and tend to have a high booking intent.
Branding in hospitality industry is much more than logos and color palettes. It determines the way the guests perceive your hotel, resort, homestay, or traveling experience.
Hotels can hardly be seen and become direct bookers because of the prevalence of Online Travel Agencies (OTAs) at the top of search results when you enter a keyword that is related to the hotel and its services.
The issue of creating consistent online leads is one of the most significant challenges of the travel business today. Tour operators, hotels, and travel agencies usually experience seasonal traffic, ups and downs in demand as well as high competition with the OTAs.