The basis of any winning SEO research is keyword research, particularly in a very competitive travel market like the one. Customers make use of search engines all the way up to the inspiration, planning, booking, and reviews.
The travel and hospitality business is a very competitive business which means that your website is not just a presence anymore but your main sales, marketing and customer communication tool. Travellers want speedy, hassle-free and safe booking services.
In the digital-first world, the website of a travel business is not an online brochure-it is the key to the growth, trust and revenues. Travelers are planning, comparing, and book experiences online and many of them make decisions within seconds.
Travelers have changed the manner in which they plan and book trips. In the current world, the majority of search engines, destination research and booking are conducted with the use of smartphones.